#Giftolutions

Here's the problem with shopping by occasion: "birthday gift" tells you when, but it tells you nothing about who. And the who is the whole point. At the studio, we flipped the question. Instead of starting with the date on the calendar, we start with the person. Here are ten personalities we build for — find your person, and the basket practically packs itself. 1. The Coffee Lover You know the one — they've got opinions about roast levels and a mug collection that needs its o